An interactive rom-com that fuses film and mobile gaming — with 14 possible endings and a unique journey for every player.
As part of a collaboration with Verizon 5G Lab and Powderkeg Media. The goal was to create an interactive film game that users could play seamlessly from start to finish, and champion underrepresented voices in film.
Y2K nostalgia for a Gen Z audience
The branding was inspired by Y2K-era nostalgia and Japanese dating sims; balancing a playful, romantic tone with a structured UI system. The design leaned into pastels and soft gradients, contrasted by brutalist typography and interface elements—creating tension between romance and programming. Animated stickers and gifs were woven into moments, keeping the experience lively and expressive.
A system for seamless transitions
To accommodate the game’s multiple branching pathways, the UI was designed as a plug-and-play system within Unity. Depending on their choices, players might experience a video call with Sophia’s mother, or a text exchange with Tara. Subtle fade-ins and animations ensured seamless transitions between film moments and gameplay. Strategically placed UI elements reinforced the idea that players were using Sophia’s phone rather than navigating a separate game interface.Each personality type had a corresponding gradient that subtly reinforced player decisions. For example, a charismatic Rob might be associated with a warm pink-orange gradient, while a reserved, intellectual Rob might lean into cool blue-lavender tones. These gradient shifts were intentionally atmospheric rather than explicit, allowing players to feel the evolution of Rob’s personality. Color also influenced the film’s production design, extending into costume choices and set design, ensuring a cohesive visual identity.At the game’s conclusion, players arrive at one of 14 different endings, revealing the final version of Rob they’ve programmed. The reveal sequence visually reinforces the player’s journey, featuring a personalized, shareable asset with in-game images, stickers, and UI elements tailored to their unique playthrough.
This final screen encouraged social sharing and replayability, prompting users to replay the game to explore alternate pathways. By making the final moments both reflective and interactive, Mr. Right kept players engaged even after their first playthrough. All Work