Maven AGI needed a set of motifs that could be incorporated into their new brand system.
Partnering with the product and brand teams, I developed a series of visual motifs for Maven AGI, an enterprise AI company focused on optimizing the customer experience through AI agents. The motifs were designed to complement the new brand system across all brand surfaces.
A journey from complexity to clarity.
The new brand centers on a 5x5 grid that cycles through shifting patterns before forming an "M," a metaphor for the journey from complexity to clarity. This iterative build reflects how AI models continuously learn, adapt, and extract meaning from noise.The new brand system came with a rich, dynamic color palette, so I started experimenting with gradient layouts. I aimed to make them feel generative and organic, leaning into subtle imperfections to create a sense of depth and texture. While experimenting with gradients using pixel shaders, I noticed that when viewed together, the gradients began to form a larger, cohesive image. This interplay between individual elements and the bigger picture felt like watching the computer think.When I zoomed into the shader, the randomized gradient patterns made the canvas feel like it was constantly loading or building toward some unknown final state. I became interested in the idea that it would never fully resolve. These blocks would always be loading, iterating, and thinking.
We walked these ideas back into something that worked with the brand system.
To tie the gradients back into the 5x5 grid system, the brand team introduced a method of breaking down the canvas into smaller blocks. Each block is defined by assigning a color value to its four corners, then blending pixels horizontally and vertically to form a smooth gradient within the shape.
I then brought the concept into After Effects, pushing it further by introducing a loading animation to each block. The timing and behavior of each block varied slightly, creating a sense of randomness while still allowing the blocks to move in harmony. It gave the impression that they were thinking collectively.
In practice, these block motifs could be used within the interface to define new pages and sections. They also served a supporting role across collateral, adding a pop of color to otherwise text-dense materials.
While we provided the client with templates in Illustrator and After Effects for their internal team to use, I wanted to explore how these motifs could be generated more dynamically. So I put together a TouchDesigner setup using Python to randomly generate color combinations based on the brand palette.
All Work