Carnegie Endowment For International PeaceUI, UX, Motion2024
A global think tank needed a new platform capable of organizing dense, multilingual content while showcasing the institution's expertise.
Carnegie’s website serves as a critical hub for disseminating research, analysis, and thought leadership to a diverse audience of scholars, journalists, donors, and the public.
Creating focused lanes of content
Through user research, we found that users typically arrive on the homepage with a specific topic in mind. The homepage was designed with focused lanes of content organized by topic; which included long-form research, blog posts, podcasts, and videos. This structure allowed users to quickly scan relevant material on global events and key issues.On the landing pages for research and blogs, content was organized chronologically or by scholars, all paired with topic tags to ensure the browsing experience remained seamless. Color-coding was used to differentiate content types, while tags indicated the affiliated Center, Project, or Program. Contributors were featured alongside their headshots, enabling users to quickly identify pieces written by their desired authors.On the landing pages for research and blogs, content was organized chronologically or by scholars, all paired with topic tags to ensure the browsing experience remained seamless. Color-coding was used to differentiate content types, while tags indicated the affiliated Center, Project, or Program. Contributors were featured alongside their headshots, enabling users to quickly identify pieces written by their desired authors.
A solution for tipping in the delivery ecosystem
As third-party apps like DoorDash and Grubhub gained popularity, Domino’s faced the challenge of retaining delivery drivers. With carryout orders increasing, the existing checkout system made post-order tipping difficult. To address this, I developed a new approach, mapping holistic user flows across key touchpoints between customers and drivers.
I made flows that explored multiple entry points for tipping that wouldn’t disrupt the delivery experience
Inspiring a connection between driver and customer
A new profile feature in the Domino’s Tracker showcased drivers’ personal details and achievements, giving customers a glimpse into their stories while waiting for their order. By humanizing drivers beyond their role, these profiles encouraged customers to see them as individuals, making tipping feel like a way to support real people working toward their goals.The introduction of achievement-based badges brought gamification to the driver’s app, rewarding drivers for customer reviews, completed deliveries, and tenure with Domino’s. These badges provided a sense of accomplishment and recognition. We also concepted a store-wide leaderboard, which would foster a sense of friendly competition and pride, making the job feel more rewarding. All Work